Background
Cloth & Metal is a new type of retail establishment for men created to be the single destination for all provisions required to support the modern gent’s lifestyle — from clothing, footwear, bags, and accessories, to grooming products and audiophile electronics.
Approach and Results
The Cloth & Metal identity is a combination of bold typography and a strong color palette. The result is masculine and contemporary without being stuffy and old. The brand was rolled out across a wide range of touch-points from an online retail site to packaging and collateral. The initial rollout of the new brand was so successful that Cloth & Metal was able to open its own brick and mortar location in California in 2012.