Background
Butterfli is an exciting and completely unique concept for women's make-up services. Existing at the intersection of beauty and accessibility this new service promises to give women the quality of a professional make up service with ease of buying a cup of coffee at Starbucks. The concept further expands on its innovative approach by adding membership with access to appointment booking services through an App that allows clients to pre-select their look.
Approach and Results
From the ease of use on its App to a high-quality experience at its studios. The design approach is clean and minimal but not boring and stark. The integration of technology is seamless and fun not difficult and convoluted, creating an identity that stands out and rewards the client at every step of an appointment.