Background
Makar Properties had made a radical shift in focus and development. No longer a local Orange County property developer, they had grown to become a nationally recognized company. The new company identity needed to communicate the company’s commitment to creating new and unique urban experiences that were anything but the standard strip mall or chain hotel experience.
Approach and Results
We created a simple and sophisticated identity, fitting for a luxury property development company. The identity centers around an aggressive and confident logo, a simple monochromatic color palette and bold architectural photography.