Background
Brand development for an exclusive portfolio of apartment homes. The Residences communities were conceived to be rich and inviting enclaves, with a wide variety of exclusive services and amenities.
Approach and Results
The rose icon signifies the rich array of services available to a resident. When the rose symbol is combined with the word mark, it creates a subtle key shape, unlocking the property for its residences. The project encompassed naming, identity development and creation of original imagery to support marketing and advertising.