Background
Since their founding, CHOC Children’s Hospital has been meeting the needs of children and families with first-class care and state-of-the-art facilities. The hospital was expanding by building one of the most advanced children’s hospitals in the world. One that would define the shape of things to come — for children’s care, for medical research, and for the community.
Approach and Results
The way we saw it, CHOC is not only the future of care, but they are also creating a future for children of Orange County and beyond. What we created was a campaign of colorful stories rooted in hope, excitement, and celebration of what’s to come for the children of our community.