Background
DGWB Advertising had a new direction and purpose. The agency’s philosophy was based on shared values, what brings us together, what connects us.
Approach and Results
We created an eclectic and flexible solution, that allowed for different expressions of connection. The core logo relates to the idea that where we come together is where we connect, not me and you but us. The twin circle symbol drew inspiration from the very charts used for our strategy and research work.
From an evocative mission statement to a mural by Serge Selditz commissioned to express connection we redesigned the agency space to express the new direction.
Bold vibrant color became the core of a range of items from Mugs and Tumblers to Flash Drives that integrated our symbol into its body. The symbol has now become a core element that we use from everything to talking to a client to creating T-Shirts for our bowling party.